Providing Market Intelligence for 40 Years

In The News

How Philips and ADT are adapting to a new generation of seniors

Like all populations, the population of seniors in the United States is changing. And a generation of rising seniors is more technically savvy, is living longer, and has higher expectations for aging than ever before. This is creating new opportunities and challenges for the aging in place market, according to presenters on a Parks Associates webcast called “Connected Health in the Smart Home: Use Cases and Partnerships”.

Parks Associates Director of Health and Mobile Product Research Harry Wang moderated a discussion with Paul Adams, senior director of product management at Philips and Don Boerema, senior vice president and chief corporate development officer for The ADT Corporation.

From the article "How Philips and ADT are adapting to a new generation of seniors" by Jonah Comstock.

Previously In The News

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...