Providing market intelligence for more than 35 years

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015.

The international market research and consulting firm’s latest Consumer Electronics Dashboard also noted that for the first time, smartphone ownership surpassed TV ownership, with 90 percent of households reporting ownership of a smartphone compared to 88 percent with a TV.

“Smartphones are ubiquitous now, and connected consumer electronics such as wireless earbuds, tablets, and smart TVs are commonplace,” said Sarah Lee, Research Analyst, Parks Associates. “Today, these devices are essential for entertainment purposes and daily personal communications, which can include school, work and family. This necessity drives continued purchases, as every year CE companies roll out innovative and advanced models that drive the consumer desire to upgrade.”

The research also showed consumer spending demonstrated what Parks described as “remarkable resilience” in 2023. After a brief pause early in the year, shoppers’ enthusiasm for consumer electronics products rebounded at the end of the year. Purchase intentions for popular entertainment devices such as gaming consoles, streaming media players and VR headsets increased compared to 2022 and now resemble 2021 levels, which was the height of the pandemic.

“Economic conditions and fear of a recession previously stalled purchases of CE categories,” Lee said. “But higher intentions to purchase are likely a reflection of prolonged delayed gratification, the end-of-year holiday season, enticing retail promotions and hope for continued economic improvement in 2024.”

From the article, "How Many E-Gadgets Per Household?"

Previously In The News

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...