Providing Market Intelligence for 40 Years

In The News

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works.

“Younger generations in a college environment are the most high tech,” she said. “They need internet to do schoolwork, so student housing has good connectivity with safety features built in. Then, when students leave and look to rent an apartment or build a house, they expect technology to be built in.”

Right now, Parks Associates research shows that 50% of apartment residents have WiFi issues, and there are more demands than ever for better connectivity, from streaming and gaming to working from home. Big investments are being made in in-unit automation and convenience, door locks and access control, maintenance solutions, cameras and security solutions, smart parking spaces, energy management analytics and control.

With sustainability metrics and otherwise, the future is all about the infusion of technology everywhere, enabling a host of new services and creating a massive marketplace. Parks calculates that U.S. annual spending across home phone, internet, mobile, security, and video services is $340 billion.

“It could be Amazon delivering groceries to your refrigerator, it could be people letting themselves into your apartment,” Parks said regarding this big opportunity. “Broadband will be the fuel for the revenue on the other side because of the service driven market we are in. That’s why all the big players want to own the whole thing – it is all the information that they can collect about you and then use it for product development and promotion strategies.”

From the article, "Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities" by Jennifer Castenson

Previously In The News

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive