Providing market intelligence for more than 35 years

In The News

Households with kids more likely to have smart home devices

In partnership with the Connectivity Standards Alliance (CSA), Parks Associates has released the new white paper, which explores the progress of the smart home, highlighting key milestones, emerging consumer demands, and the increasing role of artificial intelligence (AI). 

“As the market has grown, the base of households owning smart home devices has expanded beyond tech enthusiasts to more practical users seeking lasting value and reasonable costs,” said Jennifer Kent, VP, Research, Parks Associates. “As the market moves into this next phase, new layers of value, including integrations/interoperability, intelligence, and the development of services, are needed.”

Greater intelligence, ease of integration, adjacent service offerings, and quality of service will shape the market going forward and define the competitive edge,” Kent said.

From the SecurityWorldMarket article, "Households with kids more likely to have smart home devices

Previously In The News

6 Best Smart Thermostats in 2024

Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...

5G FWA success in USA yet to be seen in India

Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...

Finance and phones – what can retail banking learn from the phone business?

KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...