The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates.
"Its market entry approach was to introduce the HomePod as a high-quality speaker positioned for a whole home audio experience," she told TechNewsWorld. "Multiroom audio with the ability for multiple HomePods to work off of one another to create an immersive audio experience is a natural step for Apple."
From the article "HomePod Gets Multi-Room Audio Chops With iOS 11.4" by John P. Mello Jr.
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