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In The News

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates.

"Its market entry approach was to introduce the HomePod as a high-quality speaker positioned for a whole home audio experience," she told TechNewsWorld. "Multiroom audio with the ability for multiple HomePods to work off of one another to create an immersive audio experience is a natural step for Apple."

From the article "HomePod Gets Multi-Room Audio Chops With iOS 11.4" by John P. Mello Jr.

Previously In The News

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study g...

White paper examines impact of smart energy management

A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...

Sports streaming pain points revealed in report

A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...

Demand response programs improving, but customers remain wary: report

Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...

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