Providing Market Intelligence for 40 Years

In The News

Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions

Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at an adoption rate of 23 percent.

The distinct form factors are blurring, as fitness trackers and smartwatches serve overlapping needs, and marketing messages do not draw a clear difference. Overall, smartwatches are gaining ground quickly, and one-third of smartwatch owners used a fitness tracker before buying a smartwatch. 

From the article "Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions" by Dina Abdelrazik.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...