Providing market intelligence for more than 35 years

In The News

Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions

Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at an adoption rate of 23 percent.

The distinct form factors are blurring, as fitness trackers and smartwatches serve overlapping needs, and marketing messages do not draw a clear difference. Overall, smartwatches are gaining ground quickly, and one-third of smartwatch owners used a fitness tracker before buying a smartwatch. 

From the article "Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions" by Dina Abdelrazik.

Previously In The News

Deeper Dive—Hopefully, Quibi knows what it’s doing

There are figures that support Quibi’s decision, like Cisco’s forecast that 79% of global mobile data traffic will be video by 2022, up from 59% in 2017. But there is also data showing that the TV scr...

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...