Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already, and a survey last year by Parks Associates found that Roku and Fire TV are by far the most popular makers of streaming media players in the United States. Worldwide, Roku and Amazon have 43 million and 40 million active users, respectively. It’s a saturated market, which means Google will have to convince a lot of folks to switch platforms.
From the article "Google is finally ready to fight Roku and Amazon in the streaming wars" by Jared Newman.
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...
