A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.
From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.
“The unlimited data mobile wars have been going for awhile … as T-Mobile, AT&T and Verizon encourage people to (buy) the highest tier of mobile services,” said Brett Sappington, who studies both tradi...
Professional monitoring service providers offering only basic security systems suffer from a poor net promoter score (NPS), while those offering interactive security and smart home systems score more...
It’s been bandied about for 30 years — just about as long as I’ve been in this industry — but it’s still a hot topic and I have yet to see a solid solution. Interoperability is a key issue that keeps...
Price increases come in bunches, said Brett Sappington, a pay TV expert who follows traditional and Internet providers for the research outfit Parks Associates. “The fact that they're all doing pri...
