In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

NAB Puts The Future Focus On OTT In Vegas

Smart home devices are 'valuable' to 75% of those who use them

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