In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Summer vacation’s coming, is your home prepared to be left alone?

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

More than 10 million smart home devices will be sold in the U.S. by 2021

NAB Puts The Future Focus On OTT In Vegas

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