In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

Can Traditional TV Keep Up In A Digital-First World?

Smart Home Evolution: Elephant in the Room

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