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In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

Previously In The News

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“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

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Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

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Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

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