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From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023. 

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

Previously In The News

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The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

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4 ways to rethink home for a new generation

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