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From FAST channels to co-viewing, CTV advertising will look different in 2024

November 29, 2023

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

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Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display. Among those househ...

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From FAST channels to co-viewing, CTV advertising will look different in 2024

Previously In The News

Research: 45% of US internet homes watch FAST services

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

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