Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the third quarter of 2022, up from 62 during the same quarter in 2016. About 54 of U.S. internet households reported subscribing to four or more Ott streaming services during the third quarter of 2022.
From the article, "From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts," by Lucas Manfredi.
According to a 2025 market assessment by Parks Associates, owners typically use a smart lock’s fingerprint sensor more frequently than other access methods — 73% of users report using the feature dail...
Smart locks are no longer niche. Parks Associates reports that more than one in ten US broadband households now owns a smart door lock, and adoption continues to climb as devices integrate better with...
Millions of Americans are increasingly welcoming these internet-connected devices into their most intimate spaces. Roughly 54 million U.S. households had at least one smart home device installed as of...
Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads. From the...