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For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution

Each is a decent enough product, but they’ve generated hardly any interest from consumers. Research firm Parks Associates estimated in October that after 18 months, Sling TV had signed up only 1 million subscribers. PlayStation Vue only had about 100,000 according to a guesstimate served up by Bloomberg BusinessWeek in June.

From the article "For Cord Cutters, AT&T’s New Virtual Cable Service An Unlikely Solution" by Hiawatha Bray.

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Last month, Parks Associates released new research suggesting cancellation rates for over-the-top services have held steady at about 18% for the past three years. “With OTT service penetration star...

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Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

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