Providing market intelligence for more than 35 years

In The News

Fitness Tracker Market ‘To Hit $5bn By 2019’

The global revenues for smartphone-connected fitness tracking devices and equipment will explode over the next few years, new research has claimed.

A report from research firm Parks Associates estimates that the fitness tracker market will grow from $2bn in 2014 to $5.4bn by 2019 as more and more manufacturers enter what is becoming an increasingly lucrative market.

This follows the release of several high-profile devices in recent months, including Microsoft’s Band wearable (pictured below).

“Our latest data finds adoption of connected health devices increased from 24 percent of US broadband households at the beginning of 2013 to nearly 30 percent by the end of 2014,” said Harry Wang, director of health and mobile product research at Parks Associates. “The most popular devices are exercise equipment with built-in app support and digital pedometers with wireless connectivity.”

From the article "Fitness Tracker Market ‘To Hit $5bn By 2019’" by Michael Moore.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...