Providing market intelligence for more than 35 years

In The News

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart appliance.

Parks Associates emphasizes that although the smart appliance market is growing, various challenges persist. The demand for smart home connectivity is on the rise, but market players must navigate high costs and consumer hesitance before more widespread adoption occurs. In addition, many consumers are often unaware of the benefits that smart devices provide, such as remote diagnostics and enhanced maintenance capabilities.

As expressed by Jennifer Kent, VP of Research at Parks Associates, the smart appliance sector is building a robust foundation for new services. The connectivity offered by smart devices not only provides users with essential maintenance features but also paves the way for emerging revenue streams through service-based models.

As the smart appliance market evolves, Parks Associates will continue to shed light on emerging trends, innovations, and what they mean for consumers and businesses alike.

From the article, "Exploring the Rise of Smart Appliances in American Homes" by Dominic Sanders

Previously In The News

Household Spending on Streaming is Going Down

Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...

Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...