Providing market intelligence for more than 35 years

In The News

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart appliance.

Parks Associates emphasizes that although the smart appliance market is growing, various challenges persist. The demand for smart home connectivity is on the rise, but market players must navigate high costs and consumer hesitance before more widespread adoption occurs. In addition, many consumers are often unaware of the benefits that smart devices provide, such as remote diagnostics and enhanced maintenance capabilities.

As expressed by Jennifer Kent, VP of Research at Parks Associates, the smart appliance sector is building a robust foundation for new services. The connectivity offered by smart devices not only provides users with essential maintenance features but also paves the way for emerging revenue streams through service-based models.

As the smart appliance market evolves, Parks Associates will continue to shed light on emerging trends, innovations, and what they mean for consumers and businesses alike.

From the article, "Exploring the Rise of Smart Appliances in American Homes" by Dominic Sanders

Previously In The News

More Americans now pay for streaming video content than cable television, survey finds

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...