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Everyone's watching free TV

August 29, 2024

user-generated video

Business Insider

"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.

Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.

From the article, "Everyone's watching free TV" by Lucia Moses

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Roku's Lead in the Streaming Device Market Keeps Growing

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A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

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Parks: ‘UK cord cutters could double’

Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per ce...

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