And it's not just the larger operators who have recognized the need to control the customer Wi-Fi experience. In 2015, for example, midwestern operator Midcontinent Communications partnered with AirTies, deploying the Istanbul-based startup's "Smart Mesh" access points in homes with poor Wi-Fi coverage.
MSOs certainly know that faster speeds drive customer growth. Parks Associates found that 35% of consumers who switch broadband services do so for faster internet. But they need to understand the broader experience of in-home Wi-Fi. The introduction of value-added services comes as some investment analysts covering the cable industry have suggested that the industry aim for a higher ARPU.
From the article "Editor's Corner—Digging my new Spectrum internet service … but where’s the Wi-Fi optimization?" by Daniel Frankel
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....