"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at market research firm Parks Associates, told Fortune. However, he added, similar attempts by political figures – such as Sarah Palin, the 2008 Republican vice presidential candidate, who launched a short-lived subscription web channel in 2014 – have failed.
From the article "Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?" by Gretel Kauffman.
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...
