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Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offerings,” Parks Associates Vice President of Research Jennifer Kent told TheWrap. “Time will tell if this particular content fight will impact viewership, but Sinclair and Nexstar have more to lose due to their precarious position in the market as the entertainment world shifts to streaming-first models.”

From the article, "Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?" by Lucas Manfredi  and Corbin Bolies

Previously In The News

Smart home products, systems to reach $11M support requests by 2019, says analyst firm

As more U.S. broadband households adopt connected devices, the need for support services will rise. According to a Parks Associates white paper, smart home products and systems will generate over seve...

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensit...

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Brett Sappington, director of Research for Parks Associates, said in a research note that AT&T's move makes sense as it reflects the fact that users are leveraging their broadband connection to not on...

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...

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