Providing Market Intelligence for 40 Years

In The News

Data: US cable providers lost 280,000 broadband subs in Q1

Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention efforts and expand converged broadband and mobile offerings.

“The competitive landscape has shifted from winning subscribers at any cost to keeping existing customers through better pricing, simplified service offerings, and integrated connectivity,” commented Kristen Hanich, Senior Director of Research, Parks Associates. “Providers are investing in strategies that reduce churn while strengthening the value of broadband through mobile bundles and improved customer experiences.”

“Optimum introduced a promotion guaranteeing $25 per month for 300 Mbps fibre service for five years for new customers, while encouraging additional savings through mobile and TV bundles,” Hanich added. “Starlink replaced its $499 upfront hardware purchase with a monthly equipment fee, lowering the initial cost of adoption and shifting more expense into recurring monthly service.”

The Tracker service also notes continued momentum toward converged connectivity services. During the first half of 2026, both AT&T and Verizon introduced integrated home internet and mobile offerings that simplify billing and strengthen customer loyalty. Current adoption of this bundle is now at 26 per cent of all US households, according to Parks Associates.

From the Advanced Television article, "Data: US cable providers lost 280,000 broadband subs in Q1"

Previously In The News

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC mo...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive