Providing market intelligence for more than 35 years

In The News

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue.

By 2024, that number will rise to $12.5 billion, representing a 38% growth rate.

Nagra vice president of anti-piracy Jean-Philippe Plantevin said: “We know we want to fight piracy at industry level, especially important for the sports industry to copy what the studios have done.”

From the article "Creating Spotify for sports to counter piracy" by Alana Foster.

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

38% of U.S. Households Have 2 or More OTT Subscriptions

Among broadband-enabled households in the United States, 69 percent subscribe to at least 1 over-the-top (OTT) video service, while 38 percent subscribe to at least 2, reports research company Parks A...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...