Providing market intelligence for more than 35 years

In The News

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas, told TechNewsWorld.

She pointed out that one of the main challenges companies face is related to data structure and cleanliness, which are immensely important for the reliability and validity of general AI. Another key challenge is that certain use cases people might assume are low-hanging fruit for GenAI, like lease abstraction, may not be in practice, and that hallucinations can cause operational and legal issues, she added.

“Embedding GenAI to specific workflows has a lot of potential for the right use cases, but it does take a specific approach to designing systems — virtualized workflows that are well-mapped and well understood, carefully trained models, and such — to create the reliability and consistency that companies need,” Hanich said.

“For those using public AI models, there is also the risk that data may be leaked,” she added. “We have seen companies get around this by leveraging private models instead.”

From the article, "Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report" by John P. Mello Jr.

Previously In The News

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...