Providing market intelligence for more than 35 years

In The News

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas, told TechNewsWorld.

She pointed out that one of the main challenges companies face is related to data structure and cleanliness, which are immensely important for the reliability and validity of general AI. Another key challenge is that certain use cases people might assume are low-hanging fruit for GenAI, like lease abstraction, may not be in practice, and that hallucinations can cause operational and legal issues, she added.

“Embedding GenAI to specific workflows has a lot of potential for the right use cases, but it does take a specific approach to designing systems — virtualized workflows that are well-mapped and well understood, carefully trained models, and such — to create the reliability and consistency that companies need,” Hanich said.

“For those using public AI models, there is also the risk that data may be leaked,” she added. “We have seen companies get around this by leveraging private models instead.”

From the article, "Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report" by John P. Mello Jr.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Next Gen Connected Devices Take Off & Consumer Love Them

Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simp...