Providing Market Intelligence for 40 Years

In The News

Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products

Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, key metrics for success, and top challenges facing the market.

The research, found in The Business of Consumer IoT: Product Strategy in a Maturing Market, reveals consumer IoT products are priced 21-70% higher than similar non-connected products, with an average price differential of 44%.

Jennifer Kent, VP Research, Parks Associates, said, “The smart home and security markets benefit from delivering solutions that address consumer needs that only get stronger in uncertain times – safety and security. This – along with growing demands on the grid due to electrification and data center development – gives stability to the smart home market and a positive outlook that may not hold in other economic sectors.”

“Great product development is at the core of many consumer IoT businesses, but marketing, merchandising, pricing models, logistics, and other operational factors will become ever more important to staking out a lead position in the market – and a profitable one,” Kent said.

From the IoT Business News article, "Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products"

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive