Providing Market Intelligence for 40 Years

In The News

Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products

Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, key metrics for success, and top challenges facing the market.

The research, found in The Business of Consumer IoT: Product Strategy in a Maturing Market, reveals consumer IoT products are priced 21-70% higher than similar non-connected products, with an average price differential of 44%.

Jennifer Kent, VP Research, Parks Associates, said, “The smart home and security markets benefit from delivering solutions that address consumer needs that only get stronger in uncertain times – safety and security. This – along with growing demands on the grid due to electrification and data center development – gives stability to the smart home market and a positive outlook that may not hold in other economic sectors.”

“Great product development is at the core of many consumer IoT businesses, but marketing, merchandising, pricing models, logistics, and other operational factors will become ever more important to staking out a lead position in the market – and a profitable one,” Kent said.

From the IoT Business News article, "Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products"

Previously In The News

No. 1 reason we buy smart devices? They promise convenience

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive