In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Smart Home Evolution: Elephant in the Room

For years, Amazon ruled the smart speaker market. Now the crown is slipping

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

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