Providing Market Intelligence for 40 Years

In The News

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates.

“Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience,” developed in partnership with Xfinity Communities, a division of Comcast Corp. serving the multifamily industry, dives into seamless connectivity to help improve the resident experience and property operations.

“With today’s renters skewing older, more family-oriented, and often working remotely, robust digital infrastructure is a requirement,” said Kristen Hanich, director of research of Parks Associates. “Consumers are interested in a variety of amenities, some of which, like security cameras around the property, controlled access to the property, and in-unit security systems, demand robust property connectivity.”

“To achieve long-term success, owners and operators will need to exceed resident expectations for seamless connectivity while reducing complexity,” added Hanich. “They will also need to lay the groundwork for smart building innovation to improve operational efficiency and deliver future-ready asset performance.”

From the article, "Connectivity Becomes a Must-Have for Today’s Renters" by Christine Serlin

Previously In The News

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Altice USA Adds Smart Speaker to Home Lineup

Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...

Apple Eyes $9.99 Price for Apple TV+ – Report

A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscri...

Research: More Than Half of US Broadband Households Unfamiliar With 5G

New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US bro...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive