Providing Market Intelligence for 40 Years

In The News

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates.

“Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience,” developed in partnership with Xfinity Communities, a division of Comcast Corp. serving the multifamily industry, dives into seamless connectivity to help improve the resident experience and property operations.

“With today’s renters skewing older, more family-oriented, and often working remotely, robust digital infrastructure is a requirement,” said Kristen Hanich, director of research of Parks Associates. “Consumers are interested in a variety of amenities, some of which, like security cameras around the property, controlled access to the property, and in-unit security systems, demand robust property connectivity.”

“To achieve long-term success, owners and operators will need to exceed resident expectations for seamless connectivity while reducing complexity,” added Hanich. “They will also need to lay the groundwork for smart building innovation to improve operational efficiency and deliver future-ready asset performance.”

From the article, "Connectivity Becomes a Must-Have for Today’s Renters" by Christine Serlin

Previously In The News

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple T...

Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money

Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive