Providing Market Intelligence for 40 Years

In The News

Comcast’s StreamSaver bundle ups price to $18 a month

Parks Associates published its “State of Streaming” report, which revealed service bundling to be the fastest growing enticement for consumers to switch telecom services.

Also interesting: Based on Parks’ survey of more than 8,000 adult U.S. consumers, streaming services have replaced pay TV packages as the top bundled enticement for telecom operators.

“Pay TV is no longer the top service bundled with home internet — streaming video add-ons have taken the top spot. Forty percent of broadband households now bundle a streaming video subscription with their home internet service, making it the clear anchor of the new home services bundle,” Parks said in its report.

From the article, "Comcast’s StreamSaver bundle ups price to $18 a month" by Daniel Frankel

Previously In The News

18% UK broadband homes use Netflix

Research from Parks Associates indicates that 18 per cent of UK broadband households have used paid-service Netflix in the past 30 days, compared to 20 per cent who used the free ITV Player and 33 per...

Over 50% W Europe homes plan 4K purchase

A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, an...

33% UK Broadband Homes Have OTT Sub

According to research from Parks Associates, 33 per cent of UK broadband households subscribed to an OTT video service as of Q3 2015. The study – Connected Consumer in Europe – also shows that only 15...

Consumers Spend $6+ Per Month On SVoD

“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with ne...