Register

I agree with the Privacy Policy

In The News

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

April 25, 2024

Internet of Things

home automation

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in the US market has decreased during the past few years.

"You're really beholden to that device," Hanich said. "If something happens to it, you've essentially lost your internet access."

"They have been extremely successful in a very short period of time," Hanich said in reference to fixed wireless networks.

Still, customers are usually "highly satisfied" with their fixed wireless plans so far, according to Hanich.

From the article, "Can Smartphones Bridge the Digital Divide? The Answer Is Complicated" by Lisa Eadicicco

Previously In The News

Are Consumers Right to Fear Connected Home Products?

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

Christmas in July: Cheers to a Healthy New Year!

Currently, 51 percent of U.S. households have at least one connected health device, according to Parks Associates. Consumer awareness about the shift towards care in the home is growing and a new buzz...

Report: Smart Homes are Home Sweet Home for MDUs

Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities. In July, 2021,...

What Messi's MLS, Apple, Adidas deal means for everyone else

Research by Parks Associates, a market research and consulting company, showed that "annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to app...

‹
1
2
...
107
108
109
110
111
112
113
...
751
752
›