Providing Market Intelligence for 40 Years

In The News

Can Google's Android TV Take on an Updated Apple TV?

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard interface composed of rectangles and a simplified remote. Android TV connects to the Google Play app store, uses Google's excellent voice search technology, and supports Xbox-style controllers, including one Google created in partnership with ASUS.

Unfortunately for the search giant, Android TV just hasn't gained much traction. Google released the Nexus Player last fall to demonstrate the power of the Android TV platform, but it was widely panned. In its review, The Verge wrote that the Nexus Player suffered from several strange bugs and a lack of apps, ultimately concluding that Google had "lots of work left to do."

Last month, Parks Associates reported that Google was the second-largest seller of dedicated streaming devices in 2014. But all of its 19% market share came from the Chromecast rather than its Nexus Player.

From the article "Can Google's Android TV Take on an Updated Apple TV?" by Motley Fool.

Previously In The News

Netflix Gets Small Wall Street Boost After Q3 Earnings Surpass Expectations

“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analy...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...