Providing Market Intelligence for 40 Years

In The News

Can Google's Android TV Take on an Updated Apple TV?

Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard interface composed of rectangles and a simplified remote. Android TV connects to the Google Play app store, uses Google's excellent voice search technology, and supports Xbox-style controllers, including one Google created in partnership with ASUS.

Unfortunately for the search giant, Android TV just hasn't gained much traction. Google released the Nexus Player last fall to demonstrate the power of the Android TV platform, but it was widely panned. In its review, The Verge wrote that the Nexus Player suffered from several strange bugs and a lack of apps, ultimately concluding that Google had "lots of work left to do."

Last month, Parks Associates reported that Google was the second-largest seller of dedicated streaming devices in 2014. But all of its 19% market share came from the Chromecast rather than its Nexus Player.

From the article "Can Google's Android TV Take on an Updated Apple TV?" by Motley Fool.

Previously In The News

Dealers: Integrating Customers’ Smart Home Devices Is Difficult

New research from Parks Associates finds U.S. security dealers are “facing renewed challenges integrating customers’ existing smart home devices into professionally installed security systems.” Ado...

Soaring Memory Prices Dampen Demand for Budget Smartphones

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core prod...

State of the Market: Security’s ‘Sixth Sense’ Drives Intrusion & Smart Home

Parks Associates forecasts steady growth for the U.S. smart home device market, which will reach $15 billion in sales revenue by 2029. According to a whitepaper released by Parks Associates and Viv...