In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

6 Million Smart Plugs Will Be Sold in the U.S. in 2023, Report Says

7.7 Million Standalone & All-in-One Networked/IP Cameras Expected to Be Sold This Year in U.S.

Smart Home Products: Impact on the Home Security Industry

2018 Residential Security Market Report: Home Monitoring Fees, DIY on Upswing

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