Providing Market Intelligence for 40 Years

In The News

Blue Cash Preferred Card Adds Streaming and Transit to Rewards

The card's 3% rewards rate on transit-related spending is matched by some other cards, including the Wells Fargo Propel American Express Card. But its 6% bonus rate on select U.S. streaming services leads the industry, according to U.S. News data. Qualifying streaming services include Netflix, Hulu, HBO Now, NBA League Pass and Pandora. Since 2016, households have spent an average of less than $8 a month on streaming services, according to data from market research firm Parks Associates.

From the article "Blue Cash Preferred Card Adds Streaming and Transit to Rewards" by Ben Luthi.

Previously In The News

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...