Providing Market Intelligence for 40 Years

In The News

AT&T Upgrades Data Limits For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. During the second month, the company will issue warning to customers when they hit 65 percent, 90 percent and 100 percent of their data allowance. With the acquisition of Direct TV and the way that AT&T has been heavily pushing Direct TV and pushing customers away from its IPTV U-Verse TV service, it actually seems like a ideal time to not enforce data caps since customers going with its Direct TV satellite TV would free up a great deal of bandwidth on the VDSL2 wireline network for internet! I will give AT&T some credit for implementing more realistic data caps and bumping everyone up based on speed tiers (something Comcast should adopt if they are set on having caps). Comcast customers pay $10 for every 50 gigabytes above the limit, as do AT&T's customers.

From the article "AT&T Upgrades Data Limits For Home Broadband Plans" by www.cbsport.org

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...