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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

March 30, 2016

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note.

From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.

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About Parks Associates

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Previously In The News

Apple iPhone Still Ahead, Top Rival Not Far Away

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Netflix Is King Of Paid Streaming, Study Says

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