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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

March 30, 2016

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note.

From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.

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AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Spanish Viewers Prefer Online Video To Pay TV: Study

Smart Home Goal: No Doorbell Left Behind

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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