In The News

Apple TV aims to capture 'cord cutters'

September 09, 2015

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant's launch of upgraded iPhones and other devices.

From the article "Apple TV aims to capture 'cord cutters'" by Glenn Chapman.

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Apple TV aims to capture 'cord cutters'

Previously In The News

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Industry Voices—A new generation of data and its impact on traditional players

The U.S. has nearly 300 OTT services to choose from

To Invade Homes, Tech Is Trying to Get in Your Kitchen

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