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Apple TV+ Joins an Industry that has Been Stagnant for Three Years

March 28, 2019

Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services has consistently come in under $8 monthly since 2016.

“The stability in average household spend belies the activity going on under the surface,” said Brett Sappington Senior Director of Research, Parks Associates. “2019 may be poised to break that trend. Netflix, Hulu, and Amazon continue to pack on new subscribers. At the same time, services like ESPN+ are also experiencing phenomenal growth, and new offerings from Disney and WarnerMedia are set for release later this summer. One of three things will happen—more households will become OTT streaming households, rival services will begin to pull subscribers away from Netflix, or that spending number will go up.”

From the article "Apple TV+ Joins an Industry that has Been Stagnant for Three Years" by Jessica Guyon.

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Apple TV+ Joins an Industry that has Been Stagnant for Three Years

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

Antennas Get A Good Reception Again

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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