Consumers get a year of the streaming service for free with purchase of a new Apple device.
Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates.
“At least currently, they’re kind of getting a little lost in the shuffle,” he said.
From the article "Apple earnings could offer clues on streaming performance" by Meghan McCarty Carino.
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
