In The News

Apple Dominates Smart Tag Market With AirTags

March 11, 2025

home automation

Investor's Business Daily

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022.

"Predictably, iPhone users prefer to use Apple's AirTags," Parks said in a news release. "Android users prefer to use Samsung Galaxy tags."

"These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults," Jennifer Kent, vice president of research at Parks Associates, said in statement. "They deliver valuable peace of mind and convenience."

From the article, "Apple Dominates Smart Tag Market With AirTags" by Patrick Seitz

Previously In The News

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...

Consumers Want Security Systems With Remote Monitoring

“Smart home adjacencies have helped revitalize the traditional security industry, but also create new competition," stated Dina Abdelrazik, research analyst at Parks Associates. "Consumers can create...

‹
1
2
...
748
749
750
751
752
753
754
...
766
767
›