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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

January 18, 2024

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz

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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Previously In The News

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Disney+ Will Start Restricting Password Sharing in Canada

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

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