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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

January 18, 2024

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz

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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Previously In The News

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

More Than 20 Percent of U.S. Broadband Households Plan To Buy A Smart Combo Sensor This Year, Research Firm Says

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

Smart Appliances: Lots of Attention, But Low Market Adoption

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