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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

January 18, 2024

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz

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About Parks Associates

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Previously In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

Study: Spanish-Speaking Subs More Likely To Pay For TV

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Home, Where the Smart Is

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